Have you ever been talking about something with a friend only to have an advertisement for that exact thing show up on your social media feed a few days later? I have. In fact, I am one of those people who regularly clicks on these advertisements. My sister and I often joke that if you want to convince us to buy something, all you have to do is put it in a neatly-packaged targeted advertisement and we will immediately have our interest piqued. This is the pull of Facebook advertising: a specific, targeted, and narrow audience with particular interest in what you are offering. While a lot of what is seen on social media falls under the category of “mindless scrolling,” a well-done advertisement is likely to catch the attention of users, especially if it is for something that they have recently been talking about!
Many social media users will scroll through their social feeds multiple times a day. They will check their Facebook when they wake up, when they are eating breakfast, when they have a break at work, when they are eating lunch, and so on. That amounts to many more views than someone will likely be randomly surfing the Internet on Google. Facebook advertising offers exposure that you are unlikely to get anywhere else. With over 2 billion active monthly users, Facebook is the largest social platform. When you are setting up your ad campaign, you can narrow down your audience by age, gender, geographic area, interests, and more. This allows for a more successful campaign by increasing the likelihood of interested viewers.
Your Web Pro LLC offers Facebook Ad campaigns to help you increase your website traffic and sales with targeted advertisements. From narrowing down your audience and budget to monitoring its success, we handle it all. Contact us today to get your campaign started!